"They're inventing a new way of talking about fashion, breaking the rules, doing it with no money, making it personal and accessible. It will never destroy the glamour of a glossy magazine, but it's a breath of fresh air and inspiration." - Garance Doré on fashion blogs in ELLE Collections Autumn/Winter 2009 (page 69)
Patricia Fortunato is the creator and editor of FASHION FROLIC, an interactive online editorial concerning style, trends and culture. A reflection of her personality and stance on fashion and style, the site is swathed in innovative and often unusual musings, covers avant-garde trends and features provocative imagery. FASHION FROLIC is intelligent, insightful, inventive and always a bit vampy (and campy). Patricia is creative, crafty, cultured and fascinated by bizarre design concepts and fashion and lifestyle editorial. Possessing avid interest and experience in print, web, production and digital media, she admires both forms of high-end magazines.
"I'm obviously hugely inspired by how my mum wore clothes, and my dad…. But for me, it was more their attitudes. The way he would wear a bespoke suit and beard. The way she would wear a little YSL jacket with a straw vintage dress underneath. It was the attitude behind it, that I'm-going-to-do-it-my-way, I'm-allowed-to-do-this, f___-it mentality." - Stella McCartney in Time Magazine
I love Stella. Her clothes are sweet and chic with just a touch of edginess. Her shoes are beautiful - just look at the wedges on Mary-Kate Olsen's feet on this ELLE UK cover from September 2008.
Photo: The Insider
